Due to their vast scale of propagation, commercial media hypes are among the most significant forms of communication. Would the content be geared towards the internet, the TV, the magazine industry, or any other type of support, the transmission of the message is usually directed to a large scale audience. Different media are different means of communication and channels
through which content is transfered from the source to the audience. They broadcast opinions and ideas, lifestyles, political orientations, the news, or other forms of social substances. They diffuse the viewpoints of the correspondents, which are then received and conceptually interpreted by the recipients. In many cases, commercial art forms are used to pass on these messages, and that's where designers' roles come into play and their cultural and moral responsibility vis-à-vis the society's pictorial believes becomes apparent. Would it be for on-screen viewing or the print, a good commercial artwork should embrace certain inclusive characteristics that arise from this accountability.
Being aware that our works as designers of cultural patterns undeniably contributes in shaping the visual, emotional, and intellectual awareness of the public, necessitates to be conscientious of our artistic acts and aware of their impacts on people's daily lives. This means that our artistic choices do matter, and we should try to constantly make informed and wise decisions in our personal design practices.
Let's never settle as followers of existing popular trends, but try to elevate their standards and set new ones. This is one way of lifting the conceptual capacity of the society, and the reason why every shape, symbol, metaphor, composition, and especially idea that we use in our works becomes essential and should be methodically and thoroughly examined.
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